5 Small Business Marketing Trends for Spring 2021
So many things have changed for small businesses over the last year. COVID-19 has changed the way we reach out to potential customers and promote our products. Many small businesses have struggled and may have even been forced to pivot their business model entirely. Now the big restart is underway, perhaps you are looking for new options in your marketing approach. Here are five small business marketing trends to consider this spring.
Build or add eCommerce options to your Website
More consumers than ever are now using online platforms to buy products in 2021. Covid-19 and social distancing increase the need for business websites that allow purchases directly. In 2020, we saw a large increase in the USA eCommerce sales.
With numbers like this, it only makes sense to embrace the trend and open your business – and e-store – 24/7. Sell your products even while you sleep! Not a “techie”? well that’s no longer a problem! Many platforms make the process easier by removing the technical parts of website building. You can also hire professionals to help with your website and bring traffic.
Get The Maximum From Social Media
While many small businesses have a social media presence in 2021, they miss opportunities. Social media have over 3.5 billion users worldwide. It means that your audience is online, and social media users are enough for any small or big business.
You can create content, place social media ads, and reach influencers to attract your audience. After COVID-19, more consumers use social media to learn about products. They use social media as a part of their research and trust companies with an active online presence.
Live videos are popular in 2021. Marketers use them to explain their products or teach something to their audience. Odds are you’ve looked up how to do something on YouTube and if you have, then so too have your prospects. From that simple process, savvy business owners gain more leads, followers, and engagement.
A big marketing trend we’re seeing right now is that 80% of consumers would rather watch live (or recorded) videos than read blog posts. Makes you wonder why people still blog right? Well, that’s another post to come! Point being, anyone can start a live video on platforms like Instagram, Facebook, YouTube, and Twitter. You can also schedule a live video and let your followers know about it to increase your viewers. You don;t have to be perfect. We’re not expecting perfect hair, makeup & hollywood effects but you do want to show up on this trend.
If you have a website for your business, you can create remarketing ads to target people that already visited your website. By visiting your website, that prospect showed interest in your products or services at one point. So why not follow up with them to see if you can be of help in their buying decision? The average click-through rate of remarketing ads is ten times higher than the regular paid ads. These results alone make it a great option for the spring of 2021.
Google Ads and Facebook Ads are two top advertising programs to place your ads. You can also create campaigns based on the last action of your visitors on your website.
Many platforms and websites allow users to leave reviews about businesses. 72% of the customers will not buy anything before reading reviews online.
The easiest way to manage your reviews is by creating a Google My Business account. Google helps you to add details of your company to the search engine. People can leave a review on your listing, and you can manage them right away. It’s important to request a review from happy customers to increase your average ratings.
Final Thoughts heading into Spring
These were five key small business marketing trends we’re seeing heading into spring 2021. If you apply even one in your business marketing efforts, you’ll start getting better results. COVID-19 has changed many things, and companies simply have to work harder online to reach their audience. Best of luck out there!
Thanks for Reading!
P.S. : Need Help with the Re-Start? Click here for free business support!