5 Email Marketing Features You Should Use & Why

Most businesses use email marketing to increase their exposure and revenues. With over 3.9 billion email users globally, it’s easy to reach your target audience if you have their email addresses. Even small business, micro business and you solopreneurs out there, email needs to be part of your marketing arsenal. Below, we’ll highlight five simple email marketing features to consider in your next campaign.

 

1. Automation

First, you need to start with automation. You will write emails that will be sent after specific actions of your subscribers. For example, you can thank them for joining your list when they first subscribe. Then you can schedule a quick follow up email a few days after that. Automation will save you a lot of work. You don’t have to write a new email for every new subscriber, they can be written once and use customized tags such as first-name etc. ie: “Hi Bob”. Most email marketing tools allow you to add many automated emails for different actions and events.

 

2. Segmentation

You can create segments of subscribers. Start thinking of these segments as categories. These should be created based on the demographics or actions of your subscribers. For example, you can create segments for a prospects age, location, sales volume/potential, followers, etc.

This process allows you to send more effective and personalized emails. You should focus on using the right words & phrasing for each audience in your list. According to a study, 58% of revenue is generated from segmented emails.

 

3. Analytics

Top email marketing tools give you excellent data from your campaigns. You can get information about the performance of your emails. For some important metrics, you can check your open rates, click rates, and delivery rates. When one of these metrics goes wrong, you must make changes.

If you can’t measure and track your results, you don’t know if they work. It is tough to get a positive return on investment if you don’t remove the ineffective actions.

 

4. A/B Testing

You can write multiple emails for the same event, but it’s impossible to know which one will get the better results. You need to test your emails and compare their results.

A/B testing does this process automatically. Email marketing tools that include an A/B testing features send different versions of the same email and collect data. After sending emails to a number of subscribers, they compare the stats and show you the winner. You can then adopt the winning email for all future campaigns.

 

5. Sign Up Forms and Landing Pages

You will find sign-up forms in every email marketing tool. However, some tools do not have easy integration, or the designs are too basic. It’s unlikely to gain high conversion rates from your traffic with poor sign-up forms and landing pages.

You can use different types of forms, like popups, notifications bars, or the classic sidebar forms. They must be a good fit for your site and integrate with a few simple steps.

 

Conclusion

If you’re looking for a new email marketing tool, it must include these five features. Together, they’re a big part of successful campaigns and will help you make better marketing decisions. One extra point we’ll add is ease-of-use as not all platforms are created equally. Try a few out and see which one works best for you but always insist on the points above as a rock solid start.

Thanks for reading!

 

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