Grow Your Instagram Following
Instagram has over one billion users, great engagement rates and it doesn’t look to be slowing down any time soon. So, as a small business it’s definitely worth investing some time and effort into marketing on the visual platform. You can find an audience for almost any product or service. It can help build your brand and generate traffic to your website. In today’s post we’re talking about how to grow your Instagram following with five simple tips :
- Post Consistently
Publishing more posts can generate more followers. A study shows us that you can get 56% more followers when you publish posts daily versus once a week.
You don’t have to take any complicated actions to get better results. You just need to publish as many posts as possible, but we assume that you don’t decrease your content quality. Publishing every day will increase likes and shares as well. A simple explanation of these results is that more people will find your content and your profile.
- Use Live Videos and Stories
Live videos and stories are two different features, but they can work well together. The first feature you need to use is live videos. Live videos are very helpful when you want to present a product. 80% of people prefer watching live videos to reading blog posts.
Then, you can post your live videos on your stories. They will remain online for 24 hours, so more users will watch them. Five hundred million people use Instagram every day, so it’s a great way to get more attention and get more followers.
- Use Hashtags
Hashtags help marketers to reach a large audience with their posts. When you use a hashtag in your post, it will become visible to users who search for content under this hashtag.
You can discover the best hashtags in your niche by searching on Instagram and checking popular posts from other users. Instagram allows up to 30 hashtags per post, but the optimal number seems to be from 9 to 12 hashtags per post.
- Publish User-Generated Content
Instagram users love to engage with other people’s content and not just content from a brand. User-generated content can solve this issue. It can include testimonials, success stories, or other information from users.
Studies show that user-generated content can help an account grow up to 400% in one year. The easiest way to get started is by posting images from other people and give credit to the creators. But you can try many other methods as well.
- Collaborate With Others
If you can get shares and mentions from influencers, your account will grow faster. You can achieve that by building relationships with influencers in your niche or sponsoring influencers. But you need to find the right influencers for your brand in both cases.
A great example of growth through influencer marketing is Daniel Wellington’s profile, a Swedish watchmaker. He grew his account from 850,000 to 2.1 million followers with sponsored posts in one year.
Most influencers who gain a lot of followers on Instagram seem to follow the basic steps you’ve just read. They are active every day, figure out ways to reach more people and often collaborate with others. Nothing more and nothing less – these simple steps can work every time.
Thanks for reading!