Ready for the ReStart? Getting ready for the restart? So far, 2020 has been a doozy of a year! Over the last few months, we have all been affected by the global pandemic. Many small businesses have had to close their doors – sadly, some for good. Others are just starting to come out Continue Reading …
Analytics – What To Always Measure and Why
Analytics – What To Always Measure and Why Data and analytics are your foundation if you want to see real success online. You may have a beautiful website with great images and professional sales videos, but these will amount to nothing if you don’t understand the numbers. It’s the numbers that count, allowing us to Continue Reading …
Beacon Powered Marketing
Beacon Powered Marketing Nearing 2018, most savvy business owners are well aware of mobile in their marketing strategy. Many are already using these platforms to some degree (knowingly or not) in their current campaigns. But what about the concept behind it all? Beacon powered marketing, ibeacon, bluetooth beacon, proximity marketing – whatever you call it, Continue Reading …
Holiday Season Content Marketing
Holiday Season Content Marketing The holiday season makes for some crazy busy days! During this time, there’s a LOT of purchasing activity and irrespective of your industry, you’re bound to notice a surge in the crowds. The Christmas run up is a time where most businesses will benefit from shifting their marketing strategies over to Continue Reading …
Influencer Marketing
Influencer Marketing Influencer Marketing is one of those terms we see floating around the internet daily. But how does it work? How do you find an influencer? And is it truly worth all the effort? Recently, I took in a panel discussion with some influencers themselves at a recent marketing conference. The Marketing Continue Reading …
Is Blog Marketing Worth It ?
Is Blog Marketing Worth It ? Are you looking for ways to increase your bottom line? Could it help to gain more exposure and expand your local reach for free ? Blog Marketing – sounds too good to be true though right? Wrong! Today, many businesses run blogs as part of their overall content strategy Continue Reading …
E Mail Marketing & Newsletters
E mail Marketing & Newsletters Are you looking for some affordable advertising options? Would you like to attract the maximum number of customers? You might be surprised to learn about some different marketing strategies that can be adopted even when short on funds. One such strategy is e mail marketing or newsletter marketing. Having been Continue Reading …
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