5 Video Marketing Tips To Boost Conversions And Traffic

 

Video marketing – is it really worth it? Well, including videos in your marketing strategy helps businesses gain website traffic and get more conversions. You can add your videos on YouTube, social media and even right on your website.  Here’s five quick video marketing tips to focus on for better results.

 

1. Create Product Videos

Product videos – don’t just tell them, show them!  These are simple videos that showcase and explain your products to your target audience. Videos are engaging and motivate your website visitors to take action. 64% – 85% of your visitors are more likely to buy a product after watching a relevant, helpful video.

Product videos don’t have to be lengthy or include any special details. Short form videos work. We’re not aiming for an Oscar nod here. You can simply show the features of your product in a few minutes or put the product into action right in front of the camera. People want to see how it works and the direct benefits they’ll get from buying it. The results from video marketing speak for themselves.

 

 

2. Get The Attention Of The Viewers In The First 10 Seconds

The first ten seconds of your video are the most important! Unfortunately market research shows 20% of viewers stop watching a video within the first 10 seconds! Wow, makes you wonder right?  Delve a little deeper and the research also shows a loss of 45% of your viewers within the first minute. Look at it this way, at least now you know what you’re up against!?

In this era, it’s unlikely to keep all viewers through to the end of a video (especially longer ones). The upside is that you can reduce these numbers! Strive for a solid, informative intro or go directly to your key points. Respect your viewers limited time. By doing so, you’re far more likely to keep those viewers around a while.

 

 

3. Include A Call To Action (CTA) 

Calls to action work with every type of marketing content, not just video. They can motivate your visitors to take action and help marketers increase conversions. CTA’s work well in video marketing too (think: annotations or subscription slides).  Calls to action within a video can gain up to 380% more clicks than a standard call to action in a sidebar or hanger.

You can add calls to action to your videos while you shoot them. Often businesses just request a specific action like newsletter signups or show a screen that includes the CTA message. Another option is to include annotations into your videos. This is a very common strategy on most YouTube videos because they work so well.

 

 

4. Optimize Your Videos For SEO

Video marketing can provide 50 times more organic traffic than standard, text-based content. That’s a crazy number right? As a result, unoptimized videos literally mean you could be missing out on qualified traffic. 

So what’s the best way to approach search engines with video? Well, Google wants to know what your video is all about before sending over any traffic. Just like scrolling through Netflix to find something to watch, so too does Google looking for content. By including a keyword phrase in the title and description, you’ll help search engines better understand your content. A video sitemap can also speed up this process.  Consider doing a short series of targeted content videos – your best sellers for example.

 

 

5. Create How-To Videos To Boost Traffic

How-to videos get the most traffic on YouTube. Think of your own searches – have you ever looked up how to do something on google / youtube? Exactly! This fact alone proves that people search for information and helpful content.

If a customer tells you of a problem they’ve had specific to your niche, you can bet they’ve searched for a solution too. Videos that answer this question can gain a lot of traffic if they get ranked under relevant keywords. By addressing these problems in a timely fashion, you might even become the local go to source in your area. Not a bad thing at all right?

 

Conclusion

TL;DR: These tips can help your video marketing efforts by increasing traffic and conversions. You want to focus on creating helpful videos for your niche audience. Optimize them to get found on search engines like google and bing. Then finally, include great content and specific calls to action to motivate your viewers. If you only have a handful of videos, working through these tips will be time very well spent. Good luck out there!

Thanks for reading!

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