7 Ways To Increase Your Conversion Rates
Many websites have low conversion rates and will struggle to turn their visitors into leads. If you have a 0.1% conversion rate, it means that you get one lead for every 1000 website visitors. This is not a good scenario because the average conversion rate is between 2.35% and 5.31%. Below are seven key ways to improve those results.
- Remove Unnecessary Form Fields
Yet another form to fill out, no thanks! Most users don’t want to share their contact details if they don’t have a good reason for providing them. So, the more contact details you request, the fewer signups you will get. Each form field that you remove will increase your conversion rate from 5.4% to 11.9%. So basically in this regard Less is More! You also need to avoid asking for sensitive information if it isn’t critical.
- Add Social Proof
Social proof can include case studies, testimonials, reviews, a big following on social media, etc. Anything that proves the quality of work with other people will help you. Some studies even mention in the realm of a +400% improvement in conversion rate with social proof.
- Remove Distractions
In the world of forever scrolling, a website can have many distractions that negatively affect conversions. The distractions can be images, ads, pop-ups, irrelevant content, navigational menus, etc. Many users get distracted because they just want to find more information on something. If you keep their focus on one page or one conversion goal and remove all distractions, your conversion rate will go up.
- Improve Your Call To Action Copy
You will always get better conversions by improving your call to action. The only way to figure out the best possible copy is by performing A/B testing. You can test a few versions of your calls to action to find the best one. Generic calls to action like “sign up” can work, but you can try other versions that mention your offers.
- Add A Countdown Timer
A grey area for some or annoying clickbait even but a countdown timer works by creating anxiety about missing out on a good offer (fomo). It’s common sense that urgency generates faster decisions from users and better conversion rates. There is also a study that shows how urgency increased conversions by 332%. Not for everyone true, so be wary on this one but it can work quite well in some cases.
- Improve Headlines
When users visit a website, 8 out of 10 will read the headline. However, only 2 out of 10 will read the rest of the content. This means that your headline will determine whether or not people will remain on your pages. The best way to create the best headline is to create different versions and perform A/B testing.
- Add A Popup
A popup can have a conversion rate of up to 9.3%. This number is much higher than the average conversion of a simple website page. A popup tends to offer something in exchange for an email address. You can test different offers and designs to improve your results. A popup must be easy to close as well because you don’t want to frustrate your visitors.
When you want to improve your conversion rate, it’s important to test different methods and versions. Every piece of content or visuals on a website can increase or decrease your results. The good news is that you can test everything until getting the conversion rate you want.
Thanks for reading!