Search Engine Optimization SEO Audit
Performing a search engine optimization (SEO) Audit or search engine optimization review of your web site is definitely one of the most important things you should be doing regularly with your Website or Blog and for many reasons. Firstly, to help identify problem areas of the website that need improvement so you can correct them. Secondly, a good SEO audit will keep your website up-to-date with all the latest developments and trends in search engine marketing (which changes daily) and then thirdly, by investing time in your future, it will keep your website ahead of your competition.
What is a SEO Audit?
A SEO Audit is a process for evaluating the overall health of a website in a number of key areas. The auditor will check the web site against a checklist and come up with recommendations that need to be fixed now and suggest changes so that the performance of the web site in search engines is improved. It can be surprising that even just a few minor changes can significantly improve search engine ranking.
While there are various automated tools you can use to complete a do-it-yourself SEO audit, the best approach – by far – is to hire a professional SEO Expert like MAC5 to do the work for you. The cost is reasonable and the recommendations of a professional audit are far higher quality than free tools. The professional report is customized to your unique web site as opposed to being generic like those produced using a tool. Let’s face it, if everyone went the generic SEO tool route, wouldn’t they all be number 1 if they were any good?
What to expect from a SEO Audit?
You should expect 3 things:
- A description of the current state of your web site – This is a detailed analysis on how your web site is performing in search, social media, number of internal/external links and any other information related to your web site’s existing state. Brace yourself because this part may be surprising.
- A list of actions based on a SEO Audit checklist together with explanations for each and every item in the list.
- A report describing a complete Internet marketing strategy for taking advantage of all available sources of traffic and opportunities on the Internet and not just SEO.
Why it’s important to regularly SEO audit a website
Things change very quickly in the SEO industry and what is working today may not work in 6 months from now. It is necessary to perform regular SEO audits (we recommend at least twice a year) to ensure that your web site is up-to-date with the latest developments.