Creative Marketing – The Bus Stop Challenge Creativity can be truly powerful marketing. How can you be more creative with your offers and promotions? Whether you’re a small business or a big name brand, being creative can pay dividends – not just in direct sales but brand awareness, impact and even authority too. Continue Reading …
Promoting a Podcast
Promoting a Podcast Welcome to Part 3 in our Podcasting Series: Promoting a Podcast You’re still with us! Thanks so much for sticking around! This must mean that the idea of creating your own podcast really hit home with you and now you’re finally ready to start promoting the heck out of it. Great Continue Reading …
Push Notification Marketing
Push Notification Marketing Push Notifications, simply explained, are those little messages or icons that pop up on your mobile phone even when you’re not using an app. When used creatively and sparingly, they can really help drive customer engagement and increase sales. On the flip side, push notifications can also drive customers away in a Continue Reading …
6 Ways To Use Video Marketing More Effectively
6 Ways to use video marketing more effectively Many businesses today are embracing video marketing. Those that do quickly realize just how widely effective video is across many social platforms. Whether you’re planning on advertising on Instagram, Facebook, YouTube or any other social video hosting site, there’s lots of great reasons on how small and Continue Reading …
Selling Pet Rocks
Selling Pet Rocks These days it seems everyone is working on a side hustle or an idea for the next big thing. Maybe it’s societal where most would welcome an extra stream of income. Maybe it’s entrepreneurial, with many believing they can do one better than the next guy. I think it’s also a natural Continue Reading …
Service Vehicles – Your Mobile Billboards
Service Vehicles – Your Mobile Billboards While driving around town the other day and watching traffic, as you do, something occurred to me about all of those service vehicles. And more importantly the “wide range” of service vehicles – and yes, I do use that term loosely. I wondered to myself how many people form Continue Reading …
Outsourcing for Small Business
Outsourcing Can Help Small Business When interviewing business owners one of my favourite things to do right at the start is play the crystal ball game. Huh? We role play a scenario where the owner is given a crystal ball and allowed to ask for 3 tactical wishes to help in their business. Sorry, no Continue Reading …