Social Media Marketing Lessons Harvard University’s official Facebook page currently boasts over 2,437,000 ‘Likes.’ Lest that sound like just another big number, consider that the university has only 22,800 students. Still, of course, Harvard is a widely recognized name. But so are Reebok, Miller Lite and The Avett Brothers (all of whom are quite Continue Reading …
Simplicity Sells
Simplicity Sells This one is an older presentation now (from 2006) but David Pogue, The NY Times Tech. columnist makes this one upbeat and funny while staying on topic and poignant to boot. Love the songs too for humour – Good stuff ! New York Times columnist David Pogue takes aim at technology’s worst interface-design Continue Reading …
5 Dead Simple Ways to Track Social Media ROI
How do you figure out if that $1,000 you just spent on Facebook was really worth it? Well, it’s complicated…How could it be otherwise? Marketers have been spoiled by search advertising with its last-click attribution, but the reality is most advertising doesn’t work that way. Think of a billboard, for instance. There’s no record of Continue Reading …
90 Tips To Make Your Blog Rock
Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content Continue Reading …
How to Pinterest…
36 power tips for Pinterest users With just under 10.4 million users in June 2012, Pinterest became the fastest growing social network ever, growing at a rate of 400% month-over-month. That’s pretty staggering, considering Pinterest hasn’t been around that long. Couple that with the fact that Pinterest is a significant driver of traffic to websites, Continue Reading …