6 Ways to use video marketing more effectively

Many businesses today are embracing video marketing. Those that do quickly realize just how widely effective video is across many social platforms. Whether you’re planning on advertising on Instagram, Facebook, YouTube or any other social video hosting site, there’s lots of great reasons on how small and medium-sized businesses can benefit with quality video marketing in their strategy.  In today’s post, we’re looking at six of the best ways to use video marketing effectively.

 

Boosting Sales and Conversions

Boosting sales and conversions right from your social media channels: Whether it’s LinkedIn, your Facebook business page or a company Instagram account, a regular feed of good video content will help improve sales and conversions. Did you know that in today’s tech-savvy marketplace, prospects now consume video faster than any other medium? It’s true! Many prospects would far sooner watch a short video than read a single paragraph of ad copy. Keep that in mind. Even by placing a simple product video on a landing page can help improve conversions by as much as up to 80%.

 

Explainer and How-To Videos

Explainer videos: The use of simple explainer videos – or How To’s as we used to call them back in the dark ages – is a win-win. Easily shot from a smart phone, these videos can showcase the merits of your product and just how easy it is to use. Video conveys far more than the written word in this instance. If a picture tells a thousand word, then simplest way to convey information to prospects is by showing them. Show how easy it is to order one of your services or providing a walk through of the process can be a great help. Easy to follow, informative videos can be a new way to engage with your customers. Many times, they actually help open new lines of communication with prospects and increase sales almost as a spinoff. Nice right?

 

Video offers a higher return on investment

Video offers a higher return on investment: You can film and edit video for free on most smart phone devices. Dubious on how good that type of video will turn out? Well, you might be pleasantly surprised at just how professional the content you create can look if you’re willing to try. Rather than having to pay a professional writer or video studio, with a little practice, you can create your own unique content. It doesn’t all have to be done by you. Encourage staff members to have some fun creating videos and you’ll see a great return on that invested time. You are not making feature films here and spending countless hours on creation!  Short, honest videos that tap into your local brand and ideas can convert in a big way.

 

Consumers value trust

Consumers value trust: there’s nothing new with this statement, but if you run an online business, it’s often difficult to connect with every single consumer. But a video or two can definitely help! Including a video on your website & social media that speaks about the merits of your brand & the quality of your product(s) can really help to build trust. Many businesses first need to educate prospects about their products before they can ever hope to sell. People do business with people. Not from catchy tag lines, masked networking mining or slimy, back door sales tactics. This is where video comes in – if you show a little of the humans behind the brand, you’ll win!

Video content can help you market more effectively because it’s like a one-on-one sales pitch that you can have with your customers. If they tune out or miss something important, they can always rewind the video to confirm their needs. Providing video to this end, puts the consumer into the driving seat and will keep them coming back.

 

Video can improve your search engine rankings

Hosted video content will improve your search engine rankings: Videos that live on your website or social media will help keep your customers engaged and coming back for more. Good, helpful videos will also entice customers to spend more time on your website as well (while they watch). Having this longer exposure with visitors (analytics: time on site) spending more time on your website are all great signals to rank on search engines and SEO.

How does that work exactly? Well, by spending time-consuming your videos, visitors trigger search engines that they value your content above your competition. Who knew? The rationale being that whatever they’ve found must be good. In search jargon this means they’ve found exactly what they were searching for. Especially if the visitor is spending that much time on the page right? Because your video content will also be ranked in search engines this can add to your overall search engine trust, or authority. So the value of each piece of video content you place online grows exponentially here too. Done right, it’s a win-win proposition.

 

Video Can Reach a new audience

Reaching a new audience: as we mentioned above, there’s a large group of prospects out there highly unlikely to read through long worded product descriptions. It only takes a second to thumb scroll past them right? Video content provides an ideal way to connect with these previously “lost” buyers. Video is big right now. It’s become a firm preference for customers on mobile devices as well as for driving sales. So if you’re looking for a way to gain new customers in business, video is ready and waiting.

Consider these six ideas if you’re thinking about using or improving video marketing in your business.

Thanks for reading!