Company Branding – Why Your Identity is Critical Whether you know it or not, if you have a business and have interacted with clients or customers in any capacity, then you already have a brand identity. It might not be a very good one or a very effective one, but a brand identity nonetheless. What Continue Reading …
Facebook Ads; Examining the Main Elements
Why Facebook advertising is worth the Investment We know that Facebook is the largest social media platform on the web, we know that everyone and their Grandma has an account, and that many consumers, when searching for a product, service or brand will check out the Facebook page associated with that product, service or brand. Continue Reading …
Adding Website Video
Adding Website Video One of the more common questions I’m asked these days by clients involves Video. How important is video? Is it really worth adding a video to my website? Video…video…video… So, is it honestly worth the effort? Yes, it is. Because Videos SELL. The Social Dogfight Facebook right now is like a dog Continue Reading …
Canadian Small Business Facts
Canadian Small Business Facts With Canada’s 148th Birthday celebrations upon us, today we turn our attention to Small Business in Canada and set to work scouring the various interwebs to see what interesting facts we could find. Our finds were then pooled together here to form a quick glance into the Canadian economy in general Continue Reading …
5 Odd Google Ranking Factors
Google Ranking Factors Everyone wants to be at the top of Google search results and for some, this one task often becomes a fixation! If you’ve ever tried to improve your search rankings on Google, you probably already know that it’s not a simple task! In fact, the Google algorithm considers more than 200 factors Continue Reading …
Mobile just got even more Vital
Mobile Friendly Website? Now is the time, says Google Big changes are coming at Google that will definitely have an impact on website traffic. Google recently announced plans to change how they deliver mobile search results. On April 21st, 2015 Google will begin serving ONLY mobile friendly website results to those using mobile devices. That Continue Reading …
Starting a Business on a Budget
Starting a Business on a Budget I was chatting with an old friend last week at one of our local coffee shops and the subject of being in business came up in our usual banter. Basically, my friend told me that he had long dreamed of working for himself but had always lacked the resources Continue Reading …
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