Service Vehicles – Your Mobile Billboards While driving around town the other day and watching traffic, as you do, something occurred to me about all of those service vehicles. And more importantly the “wide range” of service vehicles – and yes, I do use that term loosely. I wondered to myself how many people form Continue Reading …
Search Engine Marketing Strategies for Hotels
Search Engine Marketing Strategies for Hotels The hotel industry of late, is really facing some stiff competition from B&B’s and specifically, Airbnb. The competition is unavoidable by the fact that both B&B and Airbnb are going all out to cut themselves a chunk of the hotel’s share of tourist accommodations. Further and to make matters Continue Reading …
Better Website Ranking – 3 Tips
Better Website Ranking – 3 Tips How well does your website show up in the search results? Can you find it easily? Are you on page one? If your search rankings are currently struggling, it’s time to get deadly serious about your SEO strategy to improve your ranking in 2018! In a world of fast Continue Reading …
Unsecured Surveillance Cameras & Smart Devices
Unsecured Surveillance Cameras & Smart Devices A few weeks ago, the world saw just how easily unsecured surveillance cameras could be compromised to cause wanton breaches of privacy. A dental office in Toronto, Ontario had their surveillance cameras taken over by a Russian hacker, who then live-streamed everything happening at the clinic’s visitors lounge on Continue Reading …
Analytics – What To Always Measure and Why
Analytics – What To Always Measure and Why Data and analytics are your foundation if you want to see real success online. You may have a beautiful website with great images and professional sales videos, but these will amount to nothing if you don’t understand the numbers. It’s the numbers that count, allowing us to Continue Reading …
Beacon Powered Marketing
Beacon Powered Marketing Nearing 2018, most savvy business owners are well aware of mobile in their marketing strategy. Many are already using these platforms to some degree (knowingly or not) in their current campaigns. But what about the concept behind it all? Beacon powered marketing, ibeacon, bluetooth beacon, proximity marketing – whatever you call it, Continue Reading …
Crafting the Right Holiday Marketing Strategy
Crafting the Right Holiday Marketing Strategy Assessing the state of your marketing is something that takes regular and consistent work. Truth be told if you’re not reviewing your campaigns at least quarterly (ideally monthly) then odds are you’re making mistakes. When was the last time you conducted a full marketing audit? You might be surprised Continue Reading …
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