Social Media For Business – Should It Be Done In-House? When you have a business, you already know that you absolutely need to be present on social media platforms. The truth is that depending on your industry, one specific social network may work better for you than another. However, your business needs to be where Continue Reading …
Guerrilla Marketing
Guerrilla Marketing : An Affordable Advertising Tool for Small Business Guerrilla Marketing is one of the best alternative options for those with smaller to almost non-existent advertising budgets. Now the obvious questions arise – What is guerrilla marketing and how it can it be used to promote a small business? The term basically refers to Continue Reading …
Outsourcing for Small Business
Outsourcing Can Help Small Business When interviewing business owners one of my favourite things to do right at the start is play the crystal ball game. Huh? We role play a scenario where the owner is given a crystal ball and allowed to ask for 3 tactical wishes to help in their business. Sorry, no Continue Reading …
E Mail Marketing & Newsletters
E mail Marketing & Newsletters Are you looking for some affordable advertising options? Would you like to attract the maximum number of customers? You might be surprised to learn about some different marketing strategies that can be adopted even when short on funds. One such strategy is e mail marketing or newsletter marketing. Having been Continue Reading …
Understanding Generation X
Understanding Generation X In the third installment of our Generational Marketing series, today we’re taking a deeper look into Generation X. Often overlooked by naïve marketing types, there’s a lot more going on here than you may have heard. Many marketers consider Gen Xers to simply be book ends, if you will, to the bigger Continue Reading …
Top 5 Marketing Strategies for Small Business
Top 5 Marketing Strategies for Small Business Marketing strategies – Businesses owners are always looking for low-cost marketing opportunities. As an agency, we get asked all the time to pinpoint two or three things that an entrepreneur can do differently. Everyone has limited time and many still look for that quick fix. If you’ve followed Continue Reading …
Instagram Bot Bites the Dust
Instagram Bot Bites the Dust Last week it was announced that the popular Instagram bot Instagress had been shuttered at the request of Instagram. Technically, for those of you that like the fine print, the squabble centred around the use of the term ” Insta … ” in the product name. In any case, the Continue Reading …
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