Crafting a Comprehensive Small Business Marketing Campaign In today’s business landscape, a well thought-out marketing campaign remains the backbone of small business success. From direct client feedback, we see many smaller companies failing ( or not fully grasping ) the need to plan farther down the road in their advertising campaigns. Many SMB’s are still Continue Reading …
Marketing Trends for 2024 – Unveiling the Future
Marketing Trends for 2024 – Unveiling the Future As we begin 2024, the dynamic landscape of marketing continues to evolve at an unprecedented pace. Much of this is driven by technological advancements, the ever present economy and shifting consumer behaviors. It’s just plain hard to keep up for most. With constant innovation, small businesses Continue Reading …
3 Digital Marketing Strategies for 2021
3 Digital Marketing Strategies for 2021 In 2020, small businesses faced more pressure than ever before. With a global pandemic resulting in shutdowns all over the world, many struggled more than ever before. Alternative digital marketing strategies became vital in reaching new audiences and maintaining existing ones. Not all worked and sadly, not all business Continue Reading …
Ready for the Restart?
Ready for the ReStart? Getting ready for the restart? So far, 2020 has been a doozy of a year! Over the last few months, we have all been affected by the global pandemic. Many small businesses have had to close their doors – sadly, some for good. Others are just starting to come out Continue Reading …
Search Engine Marketing Strategies for Hotels
Search Engine Marketing Strategies for Hotels The hotel industry of late, is really facing some stiff competition from B&B’s and specifically, Airbnb. The competition is unavoidable by the fact that both B&B and Airbnb are going all out to cut themselves a chunk of the hotel’s share of tourist accommodations. Further and to make matters Continue Reading …
Starting a Business on a Budget
Starting a Business on a Budget I was chatting with an old friend last week at one of our local coffee shops and the subject of being in business came up in our usual banter. Basically, my friend told me that he had long dreamed of working for himself but had always lacked the resources Continue Reading …
Planning for 2015
Photo credit: A Christmas Story (1983) Warner Bros. Setting your Business sights in 2015? Well, it’s that time of year again and as a new year rolls around, many of us find our thoughts drifting towards all the changes we’d like to see happen this year. How to make more money? How to work smarter Continue Reading …