Why use Chatbots? Chatbots are a relatively new system that can help to manage your brand over time and help foster consumer loyalty. Many businesses have adopted the use of chat bot systems for their basic customer service and management inquiries. Companies like Apple (Siri), Amazon (Alexa) and Google (Google Assistant) all use forms of Continue Reading …
Influencer Marketing
Influencer Marketing Influencer Marketing is one of those terms we see floating around the internet daily. But how does it work? How do you find an influencer? And is it truly worth all the effort? Recently, I took in a panel discussion with some influencers themselves at a recent marketing conference. The Marketing Continue Reading …
Automated Direct Messages, If, How and When to Use Them
Automated Direct Messages, If, How and When to Use Them Let’s be honest for a quick second. Automated direct messages on social media kinda suck, don’t they? They’re typically impersonal, disingenuous and seemingly random. If the message was composed in such a way as to appeal to the most people, it probably won’t appeal to Continue Reading …
Blended Media
Blended Media Blended Media …Huh? The term blended media translates into a mix of traditional print, radio, television and digital (Online) advertising strategies. Granted, they’re not a new tactic by any means and have, in fact, been around for quite a while. What they provide is a multi pronged approach to your advertising and with Continue Reading …
The Story of Jack and Ted
(Photo Credit: AMC/Ursula Coyote) Competition in Business, Rivalries and the Customer Experience Once upon a time there were two guys named Jack and Ted. This is their story. Jack and Ted worked in the same industry in the same town. It wasn’t an overly small town, but it wasn’t a big city, either and it Continue Reading …
Content Marketing and Company Blogging
Content Marketing and Company Blogging go hand in hand. Years ago we used to keep personal diaries & journals of thoughts, private notes and the latest happenings of the day. We did this simply for keepsake value and to pass down the stories as we grew older. Simple, human stories of first dates, first Continue Reading …