Beacon Powered Marketing Nearing 2018, most savvy business owners are well aware of mobile in their marketing strategy. Many are already using these platforms to some degree (knowingly or not) in their current campaigns. But what about the concept behind it all? Beacon powered marketing, ibeacon, bluetooth beacon, proximity marketing – whatever you call it, Continue Reading …
Crafting the Right Holiday Marketing Strategy
Crafting the Right Holiday Marketing Strategy Assessing the state of your marketing is something that takes regular and consistent work. Truth be told if you’re not reviewing your campaigns at least quarterly (ideally monthly) then odds are you’re making mistakes. When was the last time you conducted a full marketing audit? You might be surprised Continue Reading …
Holiday Season Content Marketing
Holiday Season Content Marketing The holiday season makes for some crazy busy days! During this time, there’s a LOT of purchasing activity and irrespective of your industry, you’re bound to notice a surge in the crowds. The Christmas run up is a time where most businesses will benefit from shifting their marketing strategies over to Continue Reading …
What Is Answer The Public ?
Answer the Public In this installment of the MAC5 Social Tools Suite, we’re talking about Answer the Public – a website (or content discovery tool) that helps you find & write content your customer is looking for … Content is king. Content converts. 45% of marketers say: Blogging is the #1 most important piece of Continue Reading …
The SEO Game – Part 1
Do you know the difference between SEO and SEM? SEO – Search Engine Optimization SEM – Search Engine Management This post came about in response to client questions on the subject of SEO or search engine optimization. Optimizing a website really consists of two separate parts, SEO and SEM. Part One – SEO is something Continue Reading …
Content Marketing and Company Blogging
Content Marketing and Company Blogging go hand in hand. Years ago we used to keep personal diaries & journals of thoughts, private notes and the latest happenings of the day. We did this simply for keepsake value and to pass down the stories as we grew older. Simple, human stories of first dates, first Continue Reading …
Posting for the sake of Posting, What?
<rant> One of the greatest gifts we’re blessed with in life is simply the ability to create something that didn’t exist before. Yet we don’t Why is that? As Marketers, we have that tendency to just copy what has gone before or jump on the bandwagon of a good thing. “Holy, they got 500 Shares Continue Reading …