Push Notification Marketing Push Notifications, simply explained, are those little messages or icons that pop up on your mobile phone even when you’re not using an app. When used creatively and sparingly, they can really help drive customer engagement and increase sales. On the flip side, push notifications can also drive customers away in a Continue Reading …
Beacon Powered Marketing
Beacon Powered Marketing Nearing 2018, most savvy business owners are well aware of mobile in their marketing strategy. Many are already using these platforms to some degree (knowingly or not) in their current campaigns. But what about the concept behind it all? Beacon powered marketing, ibeacon, bluetooth beacon, proximity marketing – whatever you call it, Continue Reading …