Influencer Marketing Influencer Marketing is one of those terms we see floating around the internet daily. But how does it work? How do you find an influencer? And is it truly worth all the effort? Recently, I took in a panel discussion with some influencers themselves at a recent marketing conference. The Marketing Continue Reading …
Guerrilla Marketing
Guerrilla Marketing : An Affordable Advertising Tool for Small Business Guerrilla Marketing is one of the best alternative options for those with smaller to almost non-existent advertising budgets. Now the obvious questions arise – What is guerrilla marketing and how it can it be used to promote a small business? The term basically refers to Continue Reading …
7 Time Management Tips
Time Management Tips Time. No matter how you choose to look at it, there’s only 24 hrs in every day so how on earth can we get everything done? If you’ve ever felt a little overwhelmed with the pace of technology, you’re not alone. Whether it’s school, work or even family, it doesn’t take long Continue Reading …
Taking The Next Step In Your Marketing Plan
Taking The Next Step In Your Marketing Plan What Really Happens When You Hire A Marketing Agency ? If you don’t have customers, you don’t really have a business, that’s why Marketing is just as important as Sales. Marketing is how you get sales, by spreading the word about your products and services to the Continue Reading …
Seasonal Business – Off Season Gains
Seasonal Business If you run a Seasonal business, you and your staff might finally be letting out a collective sigh of relief now that the craziness is over and you’re venturing into your downtime. Locally here in BC, many of our seasonal businesses have ties in some small part to the Tourism and Hospitality Continue Reading …
5 Odd Google Ranking Factors
Google Ranking Factors Everyone wants to be at the top of Google search results and for some, this one task often becomes a fixation! If you’ve ever tried to improve your search rankings on Google, you probably already know that it’s not a simple task! In fact, the Google algorithm considers more than 200 factors Continue Reading …
Mobile just got even more Vital
Mobile Friendly Website? Now is the time, says Google Big changes are coming at Google that will definitely have an impact on website traffic. Google recently announced plans to change how they deliver mobile search results. On April 21st, 2015 Google will begin serving ONLY mobile friendly website results to those using mobile devices. That Continue Reading …