Starting a Business on a Budget I was chatting with an old friend last week at one of our local coffee shops and the subject of being in business came up in our usual banter. Basically, my friend told me that he had long dreamed of working for himself but had always lacked the resources Continue Reading …
5 Ways to Increase Web Traffic
5 Ways to Increase Web Traffic Advertise Duh, I know right? Online advertising programs like Pay-Per-Click (PPC) Campaigns can be the only proven “quick-fix” out there. Proven that is, if you’ve done your homework properly and are targeting your advertising dollars to the right market. Broad targeting can be a waste of money and is Continue Reading …
Content Marketing and Company Blogging
Content Marketing and Company Blogging go hand in hand. Years ago we used to keep personal diaries & journals of thoughts, private notes and the latest happenings of the day. We did this simply for keepsake value and to pass down the stories as we grew older. Simple, human stories of first dates, first Continue Reading …
Posting for the sake of Posting, What?
<rant> One of the greatest gifts we’re blessed with in life is simply the ability to create something that didn’t exist before. Yet we don’t Why is that? As Marketers, we have that tendency to just copy what has gone before or jump on the bandwagon of a good thing. “Holy, they got 500 Shares Continue Reading …
Strategic Marketing – Finding your Signal in all the Noise
Social Media is everywhere – there’s no doubt on that one – and Business Owners now more than ever before need to 1) educate themselves on its power and features and then 2) make damn sure their business and brand is well represented in it. By now most of us have heard the saying that Continue Reading …
Black Tie Awards Nomination
Well, I received a very nice email earlier this morning from the Duncan Cowichan Chamber of Commerce and am very pleased or rather Stoked to announce that I’ve been nominated for a Black Tie Award in the Customer Service category ! They just made my day :) Customer Service nominees are recognized for demonstrating Continue Reading …
What do you mean it’s not my Website?
I started writing this blog post last fall but then got sidetracked only to have the same issue come up again with a new client, so this time, here we go! For most people, the thought of building a web site can seem a little daunting and while there’s no shortage of free web builder Continue Reading …