Combining Facebook and Instagram Ads Facebook and Instagram advertising can go pretty well together. You can set ads to run on both platforms right from the Facebook Ads manager – a one-stop shop! By simply checking the Instagram box on the ad placement section, they will appear on users Instagram feeds as well. It’s Continue Reading …
Ready for the Restart?
Ready for the ReStart? Getting ready for the restart? So far, 2020 has been a doozy of a year! Over the last few months, we have all been affected by the global pandemic. Many small businesses have had to close their doors – sadly, some for good. Others are just starting to come out Continue Reading …
Selling Pet Rocks
Selling Pet Rocks These days it seems everyone is working on a side hustle or an idea for the next big thing. Maybe it’s societal where most would welcome an extra stream of income. Maybe it’s entrepreneurial, with many believing they can do one better than the next guy. I think it’s also a natural Continue Reading …
Crafting the Right Holiday Marketing Strategy
Crafting the Right Holiday Marketing Strategy Assessing the state of your marketing is something that takes regular and consistent work. Truth be told if you’re not reviewing your campaigns at least quarterly (ideally monthly) then odds are you’re making mistakes. When was the last time you conducted a full marketing audit? You might be surprised Continue Reading …
Is Blog Marketing Worth It ?
Is Blog Marketing Worth It ? Are you looking for ways to increase your bottom line? Could it help to gain more exposure and expand your local reach for free ? Blog Marketing – sounds too good to be true though right? Wrong! Today, many businesses run blogs as part of their overall content strategy Continue Reading …
5 Ways to Increase Web Traffic
5 Ways to Increase Web Traffic Advertise Duh, I know right? Online advertising programs like Pay-Per-Click (PPC) Campaigns can be the only proven “quick-fix” out there. Proven that is, if you’ve done your homework properly and are targeting your advertising dollars to the right market. Broad targeting can be a waste of money and is Continue Reading …
The SEO Game – Part 1
Do you know the difference between SEO and SEM? SEO – Search Engine Optimization SEM – Search Engine Management This post came about in response to client questions on the subject of SEO or search engine optimization. Optimizing a website really consists of two separate parts, SEO and SEM. Part One – SEO is something Continue Reading …