Starting a Business on a Budget I was chatting with an old friend last week at one of our local coffee shops and the subject of being in business came up in our usual banter. Basically, my friend told me that he had long dreamed of working for himself but had always lacked the resources Continue Reading …
Blended Media
Blended Media Blended Media …Huh? The term blended media translates into a mix of traditional print, radio, television and digital (Online) advertising strategies. Granted, they’re not a new tactic by any means and have, in fact, been around for quite a while. What they provide is a multi pronged approach to your advertising and with Continue Reading …
Social Media Classes January
Social Media Classes January In partnership with CVRD Recreation Dept. we’re pleased to announce the following Social Media Classes for January. All classes run 2hrs with lots of time for Q&A and are held at the Island Savings Centre in the evenings 7-9pm. Everyone is welcome (spots limited) and are designed as introductory courses with Continue Reading …
5 Ways to Increase Web Traffic
5 Ways to Increase Web Traffic Advertise Duh, I know right? Online advertising programs like Pay-Per-Click (PPC) Campaigns can be the only proven “quick-fix” out there. Proven that is, if you’ve done your homework properly and are targeting your advertising dollars to the right market. Broad targeting can be a waste of money and is Continue Reading …
Planning for 2015
Photo credit: A Christmas Story (1983) Warner Bros. Setting your Business sights in 2015? Well, it’s that time of year again and as a new year rolls around, many of us find our thoughts drifting towards all the changes we’d like to see happen this year. How to make more money? How to work smarter Continue Reading …
The Story of Jack and Ted
(Photo Credit: AMC/Ursula Coyote) Competition in Business, Rivalries and the Customer Experience Once upon a time there were two guys named Jack and Ted. This is their story. Jack and Ted worked in the same industry in the same town. It wasn’t an overly small town, but it wasn’t a big city, either and it Continue Reading …
Posting for the sake of Posting, What?
<rant> One of the greatest gifts we’re blessed with in life is simply the ability to create something that didn’t exist before. Yet we don’t Why is that? As Marketers, we have that tendency to just copy what has gone before or jump on the bandwagon of a good thing. “Holy, they got 500 Shares Continue Reading …